Business

Lightning places racks for print debut

Zollie Ward unloads a newsrack.

By Lightning Staff, Published: May 5, 2012

The Hendersonville Lightning began placing lightning orange news racks around Henderson County Friday as the media company prepared for its print debut on Wednesday.

 "This was an exciting day for me because, first, I was outside; second, I was engaged in the print side in a really cool way; and third, I had Zollie to do the heavy lifting," said Bill Moss, editor of the Hendersonville Lighting and HendersonvilleLightning.com.

Moss and Zollie Ward, of Lightning distribution, sited news racks in six communities, with more to come. The setting of news racks will continue over the next several days as the Hendersonville Lightning leads up to its first print issue, the day after the North Carolina primary election.

The Henderson County-based news organization will place 50 news racks throughout the county and use counter-sale retailers for distribution of its weekly newspaper. The newspaper publishes on Wednesdays and is delivered to homes by mail on Thursdays. HendersonvilleLightning.com will report the locations where readers can buy a copy of the weekly, which costs 50 cents in news racks and stores and $40 a year for in-county home delivery. Click here to subsscribe: http://www.hendersonvillelightning.com/subscribe.html

"We tried to find locations that are well-known in each of the communities we serve," Moss said. "Our hope was that residents of any given community might hear about where a news rack was located and immediately say, I know where that is."