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Business NC names Formation PR + Brand a Best Employer

Erica Allison is founder and CEO of Formation PR + Brand.

By Lightning Reports, Published: August 6, 2024

 Formation PR + Brand, a strategic communications and public relations agency based in Hendersonville, was named a 2024 Best Employer by Business North Carolina. 

The firm gained recognition in the small employer category, defined as having 1 to 29 employees. 

Business North Carolina’s annual award program identifies and recognizes the state’s best employers. The ranking is based on an anonymous employee survey, and responses on topics ranging from training and development to work-life balance are analyzed. Employees at Formation PR + Brand responded noting their appreciation for the generous paid time off and holiday schedule, professional development opportunities, the collaborative work environment and positive culture, and working for a woman-owned and led business.

“To be recognized by Business North Carolina as a Best Employer is an honor, but to know that it was my employees who took the time to nominate and share their experiences in order to gain this recognition is what matters most,” said Erica McArthur Allison, CEO and founder of Formation PR + Brand. “I hear over and over again from our clients how impressed they are with the quality of work and attention to detail that our team delivers — from clients who have large organizations and are accustomed to working with larger firms. I attribute those comments to the dedication of my team and their appreciation for the culture we have here at Formation PR + Brand. We work hard, but we also enjoy the work. It’s that joy in our work that shows.”

McArthur Allison founded Formation PR + Brand in 2007 (then known as Allison Development Group). Growing the agency from a team of one to more than 10 in 2024, Allison has remained focused on cultivating a culture that inspires personal and professional development, while accomplishing robust and measured revenue growth that supports her team. The agency has evolved from a traditional PR and branding agency to a strategic communications firm that excels at public relations, crisis communications, strategic communications planning and implementation, and marketing campaigns that support brand positioning and growth. 

The Formation team has worked to achieve mastery in comprehensive communications that will support clients in the fields of philanthropy, higher education, regional and economic development and healthcare. Guided by a simple mission: Listen. Create. Empower. Impact., the agency is committed to investing locally while also working with clients across the country who are dedicated to creating social and economic impact throughout the communities and regions in which they work. To date, the agency has served nearly 300 clients across 10 states and the District of Columbia.