News

In a first, Sierra Nevada buys a brewery

By Bill Moss, Published: February 4, 2019

Sufferfest Beer Company of San Francisco will join Sierra Nevada Brewing Co. of Chico, California, and Mills River, the breweries announced on Monday.

Sierra Nevada will acquire 100 percent of Sufferfest, which is the company’s first-ever acquisition. The breweries stated shared values, commitment to innovation, and common goals as the root of the partnership.

“While still in its infancy, Sufferfest is at the front of the wave of ‘functional’ alcoholic beverages,” said Sierra Nevada President and CEO Jeff White. “By joining with Sierra Nevada, Sufferfest will be better positioned to grow and continue to lead the way in a rapidly growing and highly competitive space.”

Sufferfest, which launched in 2016, is beloved by athletes for its gluten-removed line of beers like its 95-calorie Kolsch brewed with bee pollen and its FKT (Fastest Known Time) Pale Ale brewed with salt and black currant.

“The complementary nature of our offerings and their position at the cusp of this emerging category are not the only reasons Sufferfest made sense,” said White. “From the moment we met, it was clear that our two companies are deeply aligned in our values and our commitment to do the right thing.”

Sufferfest is a Certified B Corporation and a values-driven company. Founder and CEO Caitlin Landesberg, a long-distance trail runner, started the company with a vision to create the perfect post-sweat beer for herself and fellow sufferers.

“I’ve always craved a beer after a race, but when I couldn’t find a beer that agreed with my dietary and performance needs, it left a genuine void in the post-race social experience,” explained Landesberg. “The finish line is where we get to celebrate the ail, anguish and suffering we’ve all been through together. I so wanted to continue to be part of this occasion, but didn’t want to keep compromising on taste or ingredients.”