Monday, April 21, 2025
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The owner of the Rose Cottages plans to add 18 more units on the 5.76-acre piece of land.
The owner of the Rose Cottages on Greenville Highway plans to add 18 more small rental units at a price that would be more affordable than many area apartments.
Joe Bartholomew bought the cottages about four years ago from Stuart Rubin, a Miami real estate investor who owns commercial property in and around downtown Hendersonville.
Bought the property at 1418 Greenville Highway about four years ago.
“It was kind of a wild west when I bought it,” Bartholomew said. “I had to throw people out.”
Bartholomew, who owns a commercial and industrial roofing company, designed the 580-square foot homes. They will have one bedroom and one bath with an optional washer-dryer hookup. They would rent for $750 a month.
“We’re just trying to do a little small house concept that makes it affordable,” he said. “I already have some cottages on the property that rent pretty fast. They all stay rented.”
Bartholomew plans to keep nine of the 12 units currently on the 5.76-acre parcel and add 18 more for a total of 27. The existing units were built in 1940, according to county land records. The parcel, which is narrow and deep, is just south of AAA Storage on the east side of Greenville Highway. The property and cottages are valued at $855,600 on the county tax roll.
The site design would keep 71 percent of the land as open space and devote 20 percent to common space, well above the requirements of 40 percent and 10 percent respectively. The city requires stormwater control plans and design standards, which Bartholomew says he’ll meet.
The proposal goes before the city Planning Board for a site plan review next Monday. On land zoned Greenville Highway Mixed Use, the project does not require approval by the City Council.